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As activewear becomes more fashionable and more popular with consumers, sales have increased. Activewear market was valued at $351,164 million in 2017, and is projected to hit $546,802 million by 2024, at a CAGR of 6.5% from 2018 to 2024. North America dominated the global activewear market in 2017, accounting for 42.3% of the total revenue. [10]
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Major fashion players like Nike, known for its innovations in activewear, faced criticism for failing to meet market expectations for adaptability and inclusivity (Defector, 2023). [ 17 ] The rise of athlingerie underscores a demand for clothing that combines innovation, aesthetic appeal, and practicality, areas where both small and large ...
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