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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Consumers are looking for constant change as they are constantly evolving and moving. Examples of premium pricing: Ethical consumption; Fair traders; Voluntarism; These are important drivers and examples of premium pricing, which help guide and distinguish of how a product or service is marketed and priced within today's market. [23]

  3. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

  4. Constant Contact - Wikipedia

    en.wikipedia.org/wiki/Constant_Contact

    Constant Contact's marketing is supported by a network of marketing agencies that offer marketing tools to their clients. Some of the agencies become Certified Solution Providers of Constant Contact, which is a designation that indicates the agency's skill at using Constant Contact and email marketing in general.

  5. Constant Contact Enhances Mobile Offerings through New ...

    www.aol.com/news/2013-09-23-constant-contact...

    Constant Contact Enhances Mobile Offerings through New Integrations Mobile apps give small businesses new ways to grow their email lists and engage with customers WALTHAM, Mass.--(BUSINESS WIRE ...

  6. Economic value to the customer - Wikipedia

    en.wikipedia.org/wiki/Economic_value_to_the_customer

    The method aims to guide businesses on how to best price a product or service. The EVC process enables businesses to capture more value than a traditional cost-plus pricing strategy. Companies can leverage the method to estimate the value a customer derives from purchasing a product or service.

  7. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

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