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The ad sparked criticism, leading Dove to remove the advert, saying it "deeply regret(ted) the offence it caused." Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity".
Blu Atlas’s Body Wash is a skin-soothing and nourishing formula that gently cleanses the skin. Body Wash comes in a 3 oz (TSA-friendly) bottle in the brand’s Essentials Travel Set that ...
In October 2013, Free Being Me, a collaboration between Dove and the World Association of Girl Guides and Girl Scouts was launched, with the aim of increasing "self-esteem and body confidence" in girls. [20] In 2017, Dove and Ogilvy London created limited-edition versions of body wash bottles meant to look like different body shapes and sizes.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
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Slugging, glazing, skin cycling, double cleansing...and a new beauty term to add to our dictionary: exfoliarizing, aka the combination of both exfoliating and moisturizing your skin at the same time.
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