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To reduce cognitive dissonance, the participant smokers adjusted their beliefs to correspond with their actions: Functional beliefs ("Smoking calms me down when I am stressed or upset."; "Smoking helps me concentrate better."; "Smoking is an important part of my life."; and "Smoking makes it easier for me to socialize.")
If people have too much external justification for their actions, cognitive dissonance does not occur, and thus, attitude change is unlikely to occur. On the other hand, when people cannot find external justification for their behavior, they must attempt to find internal justification—they reduce dissonance by changing their attitudes or behaviors.
The theory of insufficient justification formally states that when extrinsic motivation is low, people are motivated to reduce cognitive dissonance by generating an intrinsic motivation to explain their behavior, and similarly more likely to decline a desired activity when presented with a mild threat versus a more serious threat. Insufficient ...
This mental phenomenon is known as cognitive dissonance, explains licensed psychologist David ... The idea is that feeling psychologically uncomfortable leads someone to reduce dissonance, which ...
The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...
One study investigated the effects of self-affirmation on reducing cognitive dissonance. This study found that self-affirmed participants from individualist cultures saw reductions in cognitive dissonance, whereas self-affirmed participants from collectivist cultures did not experience a reduction in cognitive dissonance. [22]
Cognitive dissonance theory explains changes in people's attitudes or beliefs as the result of an attempt to reduce a dissonance (discrepancy) between contradicting ideas or cognitions. In the case of effort justification, there is a dissonance between the amount of effort exerted into achieving a goal or completing a task (high effort ...
More research needed. A 2023 randomized controlled clinical trial found the MIND diet no better than the control diet in reducing signs of cognitive decline in the brain. However, experts were ...
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