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Google Web Designer is a drag-and-drop page builder for Windows, Mac and Linux from Google for creating interactive HTML5 ads and other HTML5 content. [3] It offers a GUI with common design tools, such as a Text tool that integrates with Google Web Fonts , a Shapes tool, a Pen tool, and 3D tools. [ 4 ]
Google Ads can be integrated with Google Analytics 4 (GA4), [38] which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. [39] Google Ads introduced enhanced conversions to make conversion measurement more accurate. [40]
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Website builders are tools that typically allow the construction of websites without manual code editing. They fall into two categories: Online proprietary tools provided by web hosting service companies. These are typically intended for service users to build their own website.
The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
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