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New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.
The current 480 shoe line is actually a merger of two different shoe models, the New Balance Pride 480 and New Balance BB680. The Pride 480 is the first ever basketball shoe created by New Balance in 1983 and was released as a high top. [1] A different model that was created as a low top version known as the BB680 was later released. [2]
The popularity of 2000s era running shoes in the early 2020s helped motivate New Balance to re-release the 1906 in 2022. Similar to the relaunch of the New Balance 2002, the sole of the shoe was replaced with that of the New Balance 860v2 and given the name 1906R. A coincidence as the 1906 served as a design inspiration for the 2002. [4]
The shoes were designed by Steven Smith and created as a low top version of the company's New Balance Pride 650. The shoe was originally known as the New Balance P550 Oxford and was primarily a budget shoe. It sold for $45 when it was first released in 1989. [1] The shoe was designed to improve on the New Balance 480. Smooth leather was used ...
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