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Holiday Inn Express was founded in 1990 under the ownership of Bass. [7] Plans at the time called for 250 locations to be open by 1995. [8] The first three hotels under the Holiday Inn Express name all opened in 1990. These were located in Nashville, Tennessee; Abilene, Texas; and Poughkeepsie, New York. All three were converted from existing ...
Holiday Inn Jr. was a motel brand during the 1960s and 1970s with just 44 to 48 guest rooms and limited amenities. The first such location opened in Camden, Arkansas in 1964. [24] The last hotel to operate under the Holiday Inn Jr. name was in Huntingdon, Pennsylvania, which remained in operation until it burned down in 1979. [25]
The Holiday Inn Crowne Plaza planned to charge a minimum of $175 per night for a single room, making it more expensive than its competitors nearby. [19] [21] Nonetheless, Holiday Inn projected that the hotel would be profitable because the company already had a large number of frequent guests and business clients. [19]
In 1988, after the British government limited the number of pubs that brewers could directly own, Bass further invested in the expansion of its hotel business with the purchase of Holiday Inn International from shareholders. [7] Bass sold off the bulk of Crest Hotels in 1990, and the few remaining properties were absorbed into the Holiday Inn ...
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A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...