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Holiday Inn Express was founded in 1990 under the ownership of Bass. [7] Plans at the time called for 250 locations to be open by 1995. [8] The first three hotels under the Holiday Inn Express name all opened in 1990. These were located in Nashville, Tennessee; Abilene, Texas; and Poughkeepsie, New York. All three were converted from existing ...
The "Great Sign" was a familiar sight on U.S. highways in the 1950s, 1960s, and 1970s. A Holiday Inn in New Orleans, pictured on a postcard c. 1975. The "Great Sign" was the roadside sign used by Holiday Inn during its original era of expansion from the 1950s to 1970s.
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels ...
In 1988, after the British government limited the number of pubs that brewers could directly own, Bass further invested in the expansion of its hotel business with the purchase of Holiday Inn International from shareholders. [7] Bass sold off the bulk of Crest Hotels in 1990, and the few remaining properties were absorbed into the Holiday Inn ...
Hilton Hotels & Resorts participates in Hilton Honors, Hilton's guest-loyalty program established in 1989. [11] Members who book directly through Hilton-owned channels receive exclusive discounts and amenities such as free Wi-Fi, digital check-in, keyless entry, and the ability to use a mobile app to choose specific rooms.
Frequent-flyer programs (or Frequent-flyer programmes) are customer loyalty programs used by many passenger airlines. This is a list of current airlines with frequent-flyer programs, the names of those programs and partner programs (excluding earn-only, spend-only and codeshare arrangements).