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2. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   Companies that have mastered customer relationship strategies have the most successful CRM programs. For example, MBNA Europe has had a 75% annual profit growth since 1995. The firm heavily invests in screening potential cardholders. Once proper clients are identified, the firm retains 97% of its profitable customers.

3. Customer success - Wikipedia

   en.wikipedia.org/wiki/Customer_success

   As a specialized form of customer relationship management, customer success management focuses on implementing strategies that result in reduced customer churn and increased up-sell opportunities. The main objective of customer success is to ensure that customers meet their goals, which can lead to higher customer lifetime value (CLTV) for the ...

4. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

5. Relationship marketing - Wikipedia

   en.wikipedia.org/wiki/Relationship_marketing

   Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.

6. Customer value maximization - Wikipedia

   en.wikipedia.org/wiki/Customer_value_maximization

   Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers.

7. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers.