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The theory of planned behavior (TPB) is widely utilized in the field of household financial behavior research. This theory helps to understand and predict various financial decisions and behaviors, including investment choices, debt management, mortgage use, cash, saving, and credit management.
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Other behaviour models, such as the theory of planned behavior (TPB) [29] and the stage model of self-regulated change, [30] also emphasise attitude as an important determinant of behaviour. The progression through the different stages of change is reflected in a gradual change in attitude before the individual acts.
In psychology, the I-change model [1] [2] or the integrated model, for explaining motivational and behavioral change, derives from the Attitude – Social Influence – Self-Efficacy Model, integrates ideas of Ajzen's Theory of Planned Behavior, [3] Bandura's Social Cognitive Theory, Prochaska's Transtheoretical Model, [4] the Health Belief Model, [5] and Goal setting [6] theories.
The theory of planned behavior was proposed by Icek Ajzen in 1985 through his article "From intentions to actions: A theory of planned behavior." [38] The theory was developed from the theory of reasoned action, which was proposed by Martin Fishbein together with Icek Ajzen in 1975. The theory of reasoned action was in turn grounded in various ...
Pages for logged out editors learn more. Contributions; Talk; Theory of planned behaviour
The unified theory of acceptance and use of technology (UTAUT) is a technology acceptance model formulated by Venkatesh and others in "User acceptance of information technology: Toward a unified view" in the organisational context. [1] [2] The UTAUT aims to explain user intentions to use an information system and subsequent usage behavior.
Later Martin Fishbein and Icek Ajzen [5] extended expectancy-value theory into the theory of reasoned action (TRA) by adding the element of intention. Then, they took the element of intention into account and created the theory of planned behavior. [3] The RAA iteration brings together those earlier versions and provides a more comprehensive view.