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Besides, mass media has become a driving force to discrimination based on gender. Images and expectations of gender roles are highlighted through a variety of platforms and sources like the structure of language, activities, media, school settings, historical passages or art pieces, and the workplace. [29]
Though hardcopy newspapers do not carry the readership they once did, they played a historically important role in the circulation of feminist ideas within Western societies. Newspapers were the dominant form of mass media throughout the 1800s and early 1900s, beginning to decline only after the proliferation of radio and television news.
The exploitation of women in mass media is persistent across cultures and societies. Mass media is exported across the globe, generating effects for non-western women. Asian and Chinese women report an increase in eating disorders and body issues attributed to "Westernization" and westernized ideals of beauty. [119]
Safety of journalists is the ability for journalists and media professionals to receive, produce and share information without facing physical or moral threats. Women journalists also face increasing dangers such as sexual assault, "whether in the form of a targeted sexual violation, often in reprisal for their work; mob-related sexual violence aimed against journalists covering public events ...
Parents had a responsibility to uphold traditional gender roles in society. [3] Gender roles in society were as follows: fathers work outside of the home and bring in the bread (take on the role of providers), while mothers tend to housework, make sure they are emotionally available, and look after the children (take on the role of caretakers). [3]
However, sex still influences how society perceives a certain gender. [9] Since culture is created though the communication among society, communication is essential to the formation of gender roles in culture and in the media. The attitudes and mentalities found in culture and in the media are generated and passed on through communication. [9]
The mass media portrays society's standard of beauty through female models that appear to be tall, physically attractive, and visibly thin. Advertising will rarely portray women that deviate outside of these characteristics, and when it does, societal standards don't consider them to be the “typical” model seen in mainstream media.
Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. [1] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.