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Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred.
In addition to being a cognitive bias and a poor way of making decisions, wishful thinking is commonly held to be a specific informal fallacy in an argument when it is assumed that because we wish something to be true or false, it is actually true or false. This fallacy has the form "I wish that P were true/false; therefore, P is true/false."
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
Buyer's remorse is an example of post-decision dissonance, where a person is stressed by a made decision and seeks to decrease their discomfort. [2] The buyer may change their behavior, their feelings, their knowledge about the world (what they thought the purchased item would be like), or even their knowledge of themselves. [3]
The most famous example of such a theory is Dissonance-reduction theory, associated with Leon Festinger, which explains that when the components of an attitude (including belief and behavior) are at odds an individual may adjust one to match the other (for example, adjusting a belief to match a behavior). [51]
Wishful Thinking: a theological ABC, reissued in 1993 as Wishful Thinking: a seeker’s ABC, [1] is a collection of meditations on faith, Christianity, and theology by Frederick Buechner. It is the first of Buechner’s lexical trilogy, which includes Peculiar Treasures (1979) and Whistling in the Dark (1988).
from Hindi and Urdu: An acknowledged leader in a field, from the Mughal rulers of India like Akbar and Shah Jahan, the builder of the Taj Mahal. Maharaja from Hindi and Sanskrit: A great king. Mantra from Hindi and Sanskrit: a word or phrase used in meditation. Masala from Urdu, to refer to flavoured spices of Indian origin.
Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.