Ad
related to: history of public opinion polling basics
Search results
Results From The WOW.Com Content Network
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or ...
Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 by W. F. R. Hardie (1902–1990) in the United Kingdom after R. B. McCallum, a friend of Hardie's, requested a word to describe the study of elections. Its first documented usage in ...
Gallup was the first polling organization to conduct accurate opinion polling for United States presidential elections. [1] [2] Gallup polling has often been accurate in predicting the outcome of presidential elections and the margin of victory for the winner. [3]
Douglas E. Schoen and Carly Cooperman are pollsters and partners with the public opinion company Schoen Cooperman Research based in New York. They are co-authors of the book, “America: Unite or Die.
So, public opinion polling cannot measure the public. An educated individual's participation is more important than that of a drunk. The "mass" in which people independently make decisions about, for example, which brand of toothpaste to buy, is a form of collective behavior different from the public.
The American Association for Public Opinion Research commissioned a study about the performance of polls during the 2008 primary elections and reported several factors that could have distorted ...
Cantril, Hadley and Mildred Strunk, eds. Public Opinion, 1935–1946 Archived July 28, 2012, at the Wayback Machine, massive compilation of many public opinion polls from US, UK, Canada, Australia, and elsewhere. online; Converse, Jean M. Survey Research in the United States: Roots and Emergence 1890–1960 (1987), the standard history
Many interpret the “margin of error,” commonly reported for public opinion polls, as accounting for all potential errors from a survey. It does not. There are many non-sampling errors, common to all surveys, that can include effects due to question wording and misreporting by respondents.