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The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin.It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, [1] [2] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [18] At the 2010 and 2014 Great American Beer Festival, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft.
Molson Coors Beverage Company is a Canadian-American multinational drink and brewing company headquartered in Chicago, Illinois, with main offices in Golden, Colorado, and Montreal, Quebec. [ 2 ] Molson Coors was formed in 2005 through the merger of Molson of Canada, and Coors of the United States.
The light version of Miller's popular beer was first introduced in 1994, according to the Miller High Life website. ... High Life Light was first introduced in 1994 as a "lighter take on the 120 ...
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
Milwaukee's Best Light is the Official Beer Sponsor of the 2009 World Series of Poker, which continues a relationship between the two entities that began in 2006. According to a report by Beer Marketer's Insights and published by USA Today on December 9, 2013, sales of Milwaukee’s Best in America have declined in recent years. Despite ...