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The One Chip Challenge was first promoted in 2016 by Amplify Snack Brands under the name Carolina Reaper, which at the time was the world's hottest chili pepper. [3] [13] As the Reaper chips quickly sold out Amplify started a "1-in-10 chance to win the Reaper" offer in October 2017. [14]
The Carolina Reaper was certified as the world's hottest chili pepper by Guinness World Records on August 11, 2017. [6] Testing was conducted by Winthrop University in South Carolina during the certification process which showed an average heat level of 1,641,183 SHU for a given batch.
The company behind the “One Chip Challenge” is removing its extremely spicy products from store shelves following a teenager’s death. “The Paqui One Chip Challenge is intended for adults ...
Paqui chips are each infused with real peppers like jalapenos, ghost peppers and chiles. ... The Carolina Reaper is the spiciest pepper in the world with 1,569,300 Scoville heat units per pepper ...
Chili growers compete with one another, often "ruthlessly", to create the world's hottest pepper. [2] According to Marc Fennell , creator of podcast It Burns , the competition is "a hugely controversial war – there are scandals, accusations of cheating, death threats."
Lay's Chips Ranked. As we here in the U.S. stock up for our Memorial Day cookouts and parties, ... This has straight heat—we felt it was the spiciest among all the flavors we tried. Two warnings ...