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The word frequency effect changes how the brain encodes the information. Readers began spelling the higher frequency words faster than the lower frequency words when spelling the words from dictation. The length of saccade varies depending on the frequency of words and the validity of the previous (preview) word in predicting the target word. [5]
Basic research on processing fluency has been applied to marketing, [29] to business names, and to finance. For example, psychologists have determined that, during the week following their IPO, stocks perform better when their names are fluent/easy to pronounce and when their ticker symbols are pronounceable (e.g., KAG) vs. unpronounceable (e.g., KGH).
In psychology and cognitive neuroscience, pattern recognition is a cognitive process that matches information from a stimulus with information retrieved from memory. [1]Pattern recognition occurs when information from the environment is received and entered into short-term memory, causing automatic activation of a specific content of long-term memory.
Example: if a rat in a Skinner box gets food when it presses a lever, its rate of pressing will go up. Pressing the lever was positively reinforced. Pressing the lever was positively reinforced. Negative reinforcement (a.k.a. escape) occurs when a behavior (response) is followed by the removal of an aversive stimulus, thereby increasing the ...
(non-Unicode name) ('Scarab' is an informal name for the generic currency sign) § Section sign: section symbol, section mark, double-s, 'silcrow' Pilcrow; Semicolon: Colon ℠ Service mark symbol: Trademark symbol / Slash (non-Unicode name) Division sign, Forward Slash: also known as "stroke" / Solidus (the most common of the slash symbols ...
The frequency illusion (also known as the Baader–Meinhof phenomenon), is a cognitive bias in which a person notices a specific concept, word, or product more frequently after recently becoming aware of it. The name "Baader–Meinhof phenomenon" was coined in 1994 by Terry Mullen in a letter to the St. Paul Pioneer Press. [1]
Global precedence decline may also relate to hemispheric specialization. The spatial frequency theory proposes that global versus local information is processed through two “channels” of low (global) versus high (local) spatial frequencies. [9] spatial frequency measures how often a stimulus moves through space. Based upon this theory, the ...
The frequency format hypothesis is the idea that the brain understands and processes information better when presented in frequency formats rather than a numerical or probability format. Thus according to the hypothesis, presenting information as 1 in 5 people rather than 20% leads to better comprehension.