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Video tracking is the process of locating a moving object (or multiple objects) over time using a camera. It has a variety of uses, some of which are: human-computer interaction, security and surveillance, video communication and compression , augmented reality , traffic control, medical imaging [ 1 ] and video editing .
Specifically, eye-tracking can be used to assess search efficiency, branding, online advertisements, navigation usability, overall design and many other site components. Analyses may target a prototype or competitor site in addition to the main client site. Eye-tracking is commonly used in a variety of different advertising media.
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1]
Data and information visualization (data viz/vis or info viz/vis) [2] is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount [3] of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items.
A visual language is a system of communication using visual elements. Speech as a means of communication cannot strictly be separated from the whole of human communicative activity which includes the visual [1] and the term 'language' in relation to vision is an extension of its use to describe the perception, comprehension and production of visible signs.
Optical communication, also known as optical telecommunication, is communication at a distance using light to carry information. It can be performed visually or by using electronic devices . The earliest basic forms of optical communication date back several millennia, while the earliest electrical device created to do so was the photophone ...
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Visual communication as the name suggests is communication through visual aid. It is the conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, colour and electronic resources. It solely relies on vision.