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Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
Linda Smircich has a B.S. from State University of New York at Oswego, M.B.A. and Ph.D. from Syracuse University. [1] She was previously Chair of the Management Department at the Isenberg School of Management at the University of Massachusetts Amherst.
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The International Journal of Qualitative Methods is a quarterly peer-reviewed open access academic journal covering research methods with respect to qualitative and mixed methods research. It was established in 2002 and is published by SAGE Publications on behalf of the University of Alberta 's International Institute for Qualitative ...
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...
A Digital researcher is a person who uses digital technology such as computers or smartphones and the Internet to do research (see also Internet research). [citation needed] Digital research differs from Internet research in that digital researchers use the Internet as a research tool rather than the Internet itself as the subject of study.
Techniques discussed include historical studies, case studies, dialogues, language development, collecting data, measurement, controlling reliability, and validation. Arbnor & Bjerke further argue that qualitative research methods must be consistent with the epistemological presumptions of the researcher, the theory and the research problem. [3]