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Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
SEO stands for “search engine optimization.”. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves.
The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.
Begin your SEO education with the Beginner’s Guide to SEO and unleash the power of SEO on your web marketing campaigns.
Search engine marketing (SEM) is a digital marketing strategy that increases the visibility of websites in search engine results pages (SERPs) using paid advertising. It’s also known as paid search marketing, or pay-per-click (PPC).
Keywords are ideas and topics that define what your content is about. In terms of SEO, also known as search engine optimization, they’re the words and phrases that searchers enter into search engines to discover content, also called “search queries.”.
Links are what enable searchers to move from one place to another around the web, and the more links a site has pointing to it, the greater its chances of being discovered by people. Backlinks are a crucial component of search engine optimization, as they help improve a site's visibility and ranking in search results.
Discover quality keywords, optimize content, and track rankings. Uncover, track, and fix technical SEO issues. Monitor your efforts, effectively communicate with your team (or clients), and iterate. Analyze your competition, identify SERP opportunities and keyword gaps, and adapt your strategy for success. Sign up now.
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).