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The Gremlin debuted in April 1970 with AMC's 199 cu in (3.3 L) I6, a seven main bearing design which produced 128 hp (95 kW; 130 PS) as standard equipment, with AMC's 232 cu in (3.8 L) I6 - producing 145 hp (108 kW; 147 PS) - as an option. AMC said the Gremlin offered "the best gas mileage of any production car made in America".
After King disappeared, a woman told authorities that she had seen a boy with a skateboard (like King) talking to a man in the parking lot of the pharmacy that he visited on March 16, 1977. A composite drawing of the suspected kidnapper and his blue AMC Gremlin was released, and authorities questioned every Gremlin owner in Oakland County.
The 1977 models included a facelift that AMC originally intended to be exclusive to the Gremlin line. The design included a new front bumper, squared headlight bezels with rounded corners, and an egg-crate smile-shaped grille that incorporated the rectangular parking lights from the previous two years.
However, "AMC used cars, as far back as 1967, had the advantage of good warranty coverage … so most owners were conscious of low-cost car maintenance … AMC units became some of the very best buys on the used car market" by 1975. [59] The 1977 Gremlin had redesigned headlights, grille, rear hatch, and fascia.
Several AMC Spirits were entered in the 1979 World Challenge for Endurance Drivers. A Spirit was driven by Joe Varde and Dave Cowart in the 6 Hours of Talladega finishing the race in third place (an AMC Concord finished first, an AMC Gremlin was second, and an AMC Pacer was fourth) out of starting field of 49 cars. [52]
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The elementary school attended by director Kevin Lima was near an AMC dealership. [107] A blue 1976 AMC Pacer was used as the "Burgermobile" in the 1997 film Good Burger. The car was modified with a large hamburger encompassing the hood and other fast food-stylized decor attached to the rear bumper, hubcaps, windshield wipers, and roof.
First-generation American subcompacts, left to right: AMC Gremlin, Ford Pinto, Chevrolet Vega. American automakers had first countered imports such as the Volkswagen Beetle with compact cars including the Ford Falcon, Ford Maverick, Chevrolet Corvair and Plymouth Valiant, although these cars featured six-cylinder engines and comprised a larger vehicle class.