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Tommy Hilfiger B.V. (/ h ɪ l ˈ f ɪ ɡ ər /; hil-FIG-ər), formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances and home furnishings. [3]
Thomas Jacob Hilfiger (/ h ɪ l ˈ f ɪ ɡ ər / hil-FIG-ər; born March 24, 1951) [1] is an American fashion designer and the founder of Tommy Hilfiger Corporation. [2]After starting his career by co-founding a chain of jeans/fashion stores called People's Place in upstate New York in the 1970s, he began designing preppy clothing for his own eponymous menswear line in the 1980s.
Tracksuits were associated with the youth culture of the time, particularly hippies and university students. [5] Tracksuits at the time were made out of cotton, polyester, terry cloth, or a mix. In the late 1970s velour became popular, so much so that it became the most used form of fabric on a tracksuit.
Hilfiger courted the new hip hop market: black models featured prominently in the company's advertising campaigns, and rappers like Puffy and Coolio walked during its runways shows. [16] As of late, Tommy Hilfiger launched People's Place, a program designed to amplify the brand's efforts and dedication to increasing opportunities in fashion for ...
Wearing track suits and large chains necklaces, they popularised sportswear brands such as Fila, Puma, Reebok, Nike, Avia and Adidas. [142] Individuals in the culture also frequently wore bucket hats, oversized jackets and t-shirts, and high contrast colors. [143] Fashion in hip-hop was a way to surpass the poverty that surrounded the community ...
In the past, such appropriation was usually restricted to membership of specific youth cultures—leather jackets, bondage trousers—but nowadays it is the norm among young people to flag up their music and cultural preferences in this way, hence the adoption of the hoodie by boys across the boundaries of age, ethnicity and class." [20]
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