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Gordon Willard Allport (November 11, 1897 – October 9, 1967) was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology . [ 1 ]
Allport's Scale of Prejudice and Discrimination is a measure of the manifestation of prejudice in a society. It was devised by psychologist Gordon Allport in 1954. [ 1 ] [ 2 ]
American psychologist Gordon Allport coined this term in his 1954 book, The Nature of Prejudice. [2] Antilocution is the first point on Allport's Scale, which can be used to measure the degree of bias or prejudice in a society. Allport's stages of prejudice are antilocution, avoidance, discrimination, physical attack, and extermination.
In 1954, Allport published The Nature of Prejudice, in which he outlined the most widely cited form of the hypothesis. [1] The premise of Allport's hypothesis states that under appropriate conditions interpersonal contact could be one of the most effective ways to reduce prejudice between majority and minority group members. [1]
When Gordon Allport held the chair of the psychology department, the Faculty of Arts and Sciences allowed for the formation of the Department of Social Relations in 1946, which became an interdisciplinary collaboration among the academic areas of anthropology, sociology and psychology. [6]
Jan. 30—CHEYENNE — On Monday, Gov. Mark Gordon announced the launch of his new mental health initiative, which identifies five key pillars that are "critical" to boost outcomes for those ...
The American social psychologist Gordon Allport is considered to be one of the pioneers of the psychological study of intergroup relations. Especially influential is Allport's 1954 book The Nature of Prejudice, which proposed the contact hypothesis and has provided a foundation for research on prejudice and discrimination since the mid-1950s.
Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.