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The book was written by Gordon Allport in the early 1950s and first published by Addison-Wesley in 1954. Thomas F. Pettigrew and Kerstin Hammann selected, as the book's most lasting contribution, its success in redefining the relation between intergroup contact and prejudice.
Allport's Scale of Prejudice and Discrimination is a measure of the manifestation of prejudice in a society. It was devised by psychologist Gordon Allport in 1954. [ 1 ] [ 2 ]
Similarly, in a report to the United Kingdom Equality and Human Rights Commission, Dominic Abrams highlights "a dearth of good-quality longitudinal research on prejudice or prejudice reduction”. [54] Gordon Allport himself suggested that in light of increasing racial contact in the United States, "the more contact the more trouble", unless ...
Gordon Willard Allport (November 11, 1897 – October 9, 1967) was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology . [ 1 ]
The basic premise of the Contact Hypothesis (also called Intergroup Contact Theory) formulated by Gordon Allport is that prejudice often stems from ignorance and stereotyping, and interpersonal contact under appropriate circumstances can break down such stereotypes and reduce prejudice. [3]
Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
In 1967, Gordon Allport and J. M. Ross developed a means of measuring religious orientation. The Extrinsic scale measures extrinsic religious orientation. [2] A sample statement from the scale is "The church is most important as a place to formulate good social relationships". [1]
American psychologist Gordon Allport coined this term in his 1954 book, The Nature of Prejudice. [2] Antilocution is the first point on Allport's Scale, which can be used to measure the degree of bias or prejudice in a society. Allport's stages of prejudice are antilocution, avoidance, discrimination, physical attack, and extermination.