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Wellness Pet Company is a pet food company that consists of Wellness Natural Pet Food, Old Mother Hubbard by Wellness, Whimzees by Wellness, Sojos, Eagle Pack and Holistic Select purchased by Clearlake Capital. Wellness Pet Company is headquartered outside of Boston, in Tewksbury, Massachusetts, as well as in Boston proper.
Massages, acupuncture and herbal supplements -- self-care measures often considered a luxury for even humans -- are being increasingly given to dogs to help them live longer, according to pet experts.
While they may vary in effectiveness based on evidence, the AHVMA does say that holistic medicine is humane. [6] Use of blood tests, X-rays, and similar objective diagnostic techniques are minimized. [7] Nearly every form of medicine and therapy used in alternative medicine for humans is also used in holistic veterinary medicine. [8]
HICC Pet changed its name from HICC GROOM! in 2023 after relocating to Bellevue, Washington. At this time, they also introduced new grooming and wellness products. A new logo came along with this name change during the company's renaming. [5] HICC Pet partnered with the Seattle Mariners in 2024, where pets were invited into several baseball games.
The Natural Dog Food Company puts its emphasis on 100% natural ingredients. The company's primary USP is the inclusion of only natural vitamins through the use of a herbal premix. Natural Dog Food states that the use of natural vitamins are superior to their synthetic counterparts [2] which are extensively used in conventional pet foods. [3]
They have Max Cat and Natural Choice lines for cats, and the Nutro Max, Natural Choice, and Ultra lines for dogs. Each line has a selection of flavors and formulations for age range. The Ultra line was specifically created with the intent of creating a high-end holistic dog food. [citation needed]