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A behavioral portfolio bears a strong resemblance to a pyramid with distinct layers. Each layer has well defined goals. The base layer is devised in a way that it is meant to prevent financial disaster, whereas, the upper layer is devised to attempt to maximize returns, an attempt to provide a shot at becoming rich.
Behavioral finance (BF) is a field that has grown during the past two decades in part as a reaction to the phenomena described above. Using a variety of methods researchers have documented systematic biases (e.g., underreaction, overreaction, etc.) that occur among professional investors as well as novices.
Behavioral finance [74] is the study of the influence of psychology on the behavior of investors or financial analysts. It assumes that investors are not always rational , have limits to their self-control and are influenced by their own biases . [ 75 ]
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Hersh Shefrin (born in Winnipeg, Manitoba) is a Canadian economist best known for his pioneering work in behavioral finance. Shefrin received his B.S. from University of Manitoba in 1970. At the University of Waterloo in 1971 he received his M.S. in mathematics .
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