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The next morning, she presented the slogan to her associates at N. W. Ayers. [4] Her associates were initially hesitant to use the slogan due to its strange grammar, but it eventually became one of the most recognized advertising slogans of its time. The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2]
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think".
"Beechams Pills: Worth a guinea a box" slogan from August 1859. In August 1859, Thomas Beecham, founder of the British firm Beechams, created a slogan for Beecham's Pills: "Beechams Pills: Worth a guinea a box", which is considered to be the world's first advertising slogan, helping the company become a global brand. [5]
"Think Different" was an advertising slogan created by the New York branch office of advertising agency TBWA\Chiat\Day for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements. The slogan was used at the end of several product commercials, until the advent of Apple's Switch ad ...
The term is used in computing to represent aphorisms, maxims, graffiti or other slogans. In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message.
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and ...
Slogans are an essential part of any marketing or advertising campaign. Having a spokesman stand in front of a camera and talk about why a product tastes great is all well and good, but having an ...
The slogan was designed to highlight the diversity of the products and services the company offered. The slogan, after its many appearances in GE advertising, was responsible for increased popularity and a new image for the company. General Electrics pushed out this marketing campaign spending a billion dollars in adverting.