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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston , Massachusetts , United States, it was owned by The Gillette Company , a supplier of products under various brands until that company merged into P&G in 2005.
Shaving creams and soaps are available as solids (bars); creams, generally in tubes; or aerosols.All forms may be applied with a shaving brush.. Shaving creams contain 20–30% soap [potassium or triethanolamine (TEA)], up to about 10% glycerine, emollients, emulsifiers, and foaming agents.
[10] [11] Foamy, which had long been the best-selling shaving cream, had introduced a gel version in 1983 to compete with Edge. [12] The trial court in the Gillette lawsuit found that Edge accounted for more than 20% of the market for shaving products at the time of trial, and the appellate court described the Edge gel product as "an ...