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[1] [2] The term shaving cream can also refer to the lather produced with a shaving brush from shaving soap or a lather shaving cream. Shaving creams commonly consist of an emulsion of oils, soaps or surfactants, and water. [3] In addition to soap, lather shaving creams include a humectant for softer consistency and keeping the lather ...
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston , Massachusetts , United States, it was owned by The Gillette Company , a supplier of products under various brands until that company merged into P&G in 2005.
A shaving brush or shave brush is a small brush with a handle parallel to the bristles used to make lather from shaving soap or shaving cream and apply it to the face when shaving. Shave brushes are often decorative; antique handles are often made from materials such as ivory or even gold , though the bristle load may be composed of any number ...
[10] [11] Foamy, which had long been the best-selling shaving cream, had introduced a gel version in 1983 to compete with Edge. [12] The trial court in the Gillette lawsuit found that Edge accounted for more than 20% of the market for shaving products at the time of trial, and the appellate court described the Edge gel product as "an ...
American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette. [1]
Colgate shaving soap stick container from the 1930s. Hard shaving soaps in their modern form have existed since at least the early 19th century. Williams (a common American shaving soap intended for use in a mug rather than a scuttle) has been produced since 1840, [2] and a US patent for a shaving scuttle for use with a hard soap was granted in ...