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The basic assumption here is that language users adapt the properties of their language use (such as intonation, lexical choice, syntax, and other aspects of formulation) to the current communicative situation. In this sense, language use or discourse may be called more or less 'appropriate' in a given context.
When the speaker is talking, they alter their rhetorical stance and use various techniques for different audiences based on the particular situation. [16] There are also several ways in which a speaker or writer can make their audience feel a connection or relation to them. Speakers use anchorage and relay to appeal to their audience.
In contrast, divergence "is a communication strategy of accentuating the differences between you and another person." [ 7 ] For example, when a native French speaker uses complex terms that a novice learner might not understand, this divergence highlights the difference in competence between the speaker and the listener. [ 8 ]
[5] [6] There were various other studies in the 1970s, but the real boom in communication strategy scholarship came in the 1980s. This decade saw a flurry of papers describing and analyzing communication strategies, and saw Ellen Bialystok link communication strategies to her general theory of second-language acquisition. [ 6 ]
A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
An ideal speech situation was a term introduced in the early philosophy of Jürgen Habermas. It argues that an ideal speech situation is found when communication between individuals is governed by basic, implied rules. In an ideal speech situation, participants would be able to evaluate each other’s assertions solely on the basis of reason ...
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Rhetorical situation – a term made popular by Lloyd Bitzer; it describes the scenario that contains a speech act, including the considerations (purpose, audience, author/speaker, constraints to name a few) that play a role in how the act is produced and perceived by its audience; the counterargument regarding Bitzer's situation-rhetoric ...