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Since speech is a way to express group membership, people adopt convergence or divergence in communication to "signal a salient group distinctiveness, so as to reinforce a social identity". [9] Communication accommodation thus, becomes a tool to emphasize group distinctiveness in a positive way, and strengthen the individual's social identity.
Rhetoric. The discovery of truth and persuasive appeal. Speech codes reveal structures of self, society, and strategic action, no matter the culture. 4. The meaning of speech codes (The speech community assesses the meanings of speech.) We must listen to the way people talk within a culture and also how they respond.
An ideal speech situation was a term introduced in the early philosophy of Jürgen Habermas. It argues that an ideal speech situation is found when communication between individuals is governed by basic, implied rules. In an ideal speech situation, participants would be able to evaluate each other’s assertions solely on the basis of reason ...
Different acts may be seen as face-threatening or non-face threatening depending on the social distance between speaker and listener Example: People may use less elaborate positive strategies or they may choose to use positive rather than negative politeness when speaking with family rather than a stranger
Information dissemination strategies only become propaganda strategies when coupled with propagandistic messages. [citation needed] Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread. "Comrade Lenin Cleanses the Earth of Filth" by Viktor Deni.
Situational code-switching is the tendency in a speech community to use different languages or language varieties in different social situations, or to switch linguistic structures in order to change an established social setting. Some languages are viewed as more suited for a particular social group, setting, or topic more so than others.
Verbal context influences the way an expression is understood; hence the norm of not citing people out of context. Since much contemporary linguistics takes texts, discourses, or conversations as the object of analysis, the modern study of verbal context takes place in terms of the analysis of discourse structures and their mutual relationships ...
Audience design is a sociolinguistic model formulated by Herb Clark in 1982 and Gregory Murphy [1] and later elaborated by Allan Bell in 1984 [2] which proposes that linguistic style-shifting occurs primarily in response to a speaker's audience.