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In 1970, Tropicana orange juice was shipped as finished goods via refrigerated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 65-car unit trains a week, each carrying around 1 million US gallons (830,000 imp gal; 3,800 m 3 ) of juice. [ 12 ]
In 1970, Tropicana orange juice was shipped in bulk via insulated boxcars in one weekly round-trip from Florida to Kearny, New Jersey. By the following year, the company was operating two 60-car unit trains a week, each carrying around 1 million US gallons (0.83 × 10 ^ 6 imp gal; 3,800 m 3) of juice. On June 7, 1971, the "Great White Juice ...
Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe. Over the summer, it rolled out a ...
Tropicana redesigned its iconic orange juice bottles, making them smaller and changing the "crown" cap, and customers aren’t happy about it.
In the world of advertising, the Tropicana disaster of 2008-09 is already legendary as a failed product debut. The orange juice container redesign by controversial brand guru Peter Arnell ...
Simply Beverages (also known as the Simply Orange Juice Company) is an American fruit juice company based in Apopka, Florida that was founded in 2001 and is a brand of The Coca-Cola Company. [1] It makes several not-from-concentrate orange juices and other fruit juices that are sold refrigerated in a clear plastic bottle with a green twist top ...
The orange juice giant lost 20% of sales in less than two months in 2009 after ... had a seismic shift on the juice industry. Not only did Tropicana unit sales plummet 20% from Jan. 1 to Feb. 22 ...
"Recently Tropicana released a range of 'functional fruit juices' targeted at the health conscientious consumer. These fruit juice drinks in the Essentials range include juices with added Multivitimins, Fibre, Calcium as well as light orange juice beverage with half of the calories and sugar of regular orange juice."