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First advertising column by Ernst Litfaß in Berlin A Morris column in front of the Palais Brongniart. An advertising column or Morris column (French: colonne Morris, German: Litfaßsäule) is a cylindrical outdoor sidewalk structure with a characteristic style that is used for advertising and other purposes.
In December that year he was granted permission to erect such Annoncier-Säulen columns, and on 1 July 1855 the first 100 Litfaß-Säulen were presented in Berlin. [2] Hungarian composer Béla Kéler composed Litfass Annoncir-Polka for this occasion. Litfaß had a monopoly on his advertising columns and grew rich fast.
A column inch was the standard measurement of the amount of content in published works that use multiple columns per page. A column inch is a unit of space one column wide by 1 inch (25 mm) high. A column inch is a unit of space one column wide by 1 inch (25 mm) high.
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