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Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. [1] The scents are then marketed; the association with the celebrity's name usually being the selling point of the campaign.
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Polo Ralph Lauren vs United States Polo Association became an ongoing legal battle after the first lawsuit in 1984.Ralph Lauren, the core designer and owner of the sportswear and fragrance line Polo Ralph Lauren of the Ralph Lauren Corporation, filed his first lawsuit against U.S. Polo Association, the governing body of the game of polo in the U.S., in 1984 on claims of trademark infringement. [1]
Brut (French pronunciation:) is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever - except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by Sodalis USA (formerly High Ridge Brands Company); and in Australia, New Zealand and the Pacific Islands, where it is owned by Pharmacare Laboratories.
Perfume (UK: / ˈ p ɜː f j uː m /, US: / p ər ˈ f j uː m / ⓘ) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. [1]
Lauren is a perfume made by Ralph Lauren in 1978. [1] The perfume is manufactured by L'Oreal. History
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