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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
The ball then comes to Brazilian defender Thiago Silva, who springs Ronaldinho into the corner. Faced by a defender, he then executes a number of step-overs, which become a viral video re-enacted and shared millions of times: the step-over even becomes a basis of an exercise video called "RON'S SAMBA-ROBICS" and Kobe Bryant celebrates a late 3 ...
At the beginning of his career Ronaldinho signed a lucrative 10-year deal with sportswear company Nike (wearing Nike Tiempo R10 boots designed for him). [58] He has appeared in Nike commercials, including the 2002 " Secret Tournament " commercial (branded "Scorpion KO") directed by Terry Gilliam . [ 202 ]
An iconic commercial in which Brazilian footballer Ronaldinho puts on a new pair of Nike shoes and subsequently begins juggling the ball and kicking it off the crossbar of the goalpost several times, not letting it touch the ground. This commercial went viral on YouTube and was the first YouTube video to reach one million views.
The track "Don't Speak (I Came to Make a Bang!)" was featured in a 2008 Nike commercial directed by Guy Ritchie, which included the likes of Zlatan Ibrahimović, Cristiano Ronaldo, Cesc Fàbregas, and Ronaldinho. It is also featured in the 2006 video game Need for Speed: Carbon.
The 60-second ad was Nike’s first Super Bowl commercial since 1998, so it’s a really big deal that the iconic brand chose to end its nearly 30-year Super Bowl hiatus highlighting women in ...
Worst Super Bowl commercial: ChatGPT. ChatGPT's ad was also a low-rated ad, according to Northwestern's ad panel. Its spot showed the evolution of human tech through black-and-white pixelated ...
In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [1] The billion-view mark was first passed by Gangnam Style in December 2012. On January 13, 2022, Pinkfong's "Baby Shark" became the first video to hit 10,000,000,000 views. [2]