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  2. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  3. Canva - Wikipedia

    en.wikipedia.org/wiki/Canva

    Canva is an Australian multinational software company that provides a graphic design platform that provides tools for creating social media graphics, presentations, postcards, promotional merchandise and websites.

  4. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals.. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy.

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  7. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Sales being made at Soulard Market, St. Louis, Missouri, drawing by Marguerite Martyn, 1912 A business can use a variety of pricing strategies when selling a product or service . To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing ...