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Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [18] [19] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production.
Business mogul Sean "Diddy" Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has "kneecapped" his Ciroc and DeLeon labels' sales ...
At the time, the agreement included a 50/50 split with the company, but now Diageo owns 100% of Ciroc and DeLeón. It’s estimated that Diddy made about $60 million annually from the deal ...
Combs’ suit, filed with the New York Supreme Court in Manhattan last month, says Diageo North America starved Combs’ vodka The post Sean ‘Diddy’ Combs’ lawsuit called a ‘sham’ by ...
Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, […] The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that ...
Wine production in Mexico has been rising in both quantity and quality since the 1980s, although competition from foreign wines and 40% tax on the product makes competing difficult within Mexico. Mexico is not traditionally a wine-drinking country, but rather prefers beer , tequila and mezcal .
“Sean ‘Diddy’ Combs is a music icon, self-made entrepreneur, loving family man and proven philanthropist who has spent the last 30 years building an empire, adoring his children and working ...
Combs, who signed a deal to promote Ciroc in 2007 and purchased DeLeon with Diageo in 2013, said the neglect worsened after Diageo bought two competing tequila brands: Don Julio in 2014 and ...