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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
The other type of football boot is SG (soft ground) for playing on well-grassed or sodden field. [18] When playing on this kind of pitch, some players favor using a boot with screw-in studs in their non-dominant (supporting) foot to provide grip, and a boot with short rubber or plastic studs in the dominant (kicking/passing) foot to help accuracy.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Nike Flywire is a thread, composed of vectran or nylon, developed by Nike to minimize weight and maximize support, and used in the upper part of a sneaker. Shoes containing Flywire became available for consumer purchase in 2008.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
In 2017, aged 18, he partnered with the brand to launch his own football boots, the Kylian Mbappé Nike Hypervenom 3. [289] In 2018, he unveiled the Nike Mercurial Superfly VI boots, which were inspired by the R9 Mercurial boots of former Brazilian striker Ronaldo. [290] In 2018, Swiss watchmaker Hublot signed Mbappé as a global ambassador. [291]