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  2. Product category volume - Wikipedia

    en.wikipedia.org/wiki/Product_category_volume

    Product category volume measures a firm's ability to convey a product to its customers in terms of total category sales among outlets carrying the brand. It helps marketers understand whether a given product is gaining distribution in outlets where customers look for its category, as opposed to simply high-traffic stores where the product may ...

  3. Profit-based sales targets - Wikipedia

    en.wikipedia.org/wiki/Profit-based_sales_targets

    The purpose of profit-based sales target metrics is "to ensure that marketing and sales objectives mesh with profit targets." In target volume and target revenue calculations, managers go beyond break-even analysis (the point at which a company sells enough to cover its fixed costs) to "determine the level of unit sales or revenues needed not only to cover a firm’s costs but also to attain ...

  4. Volume projections - Wikipedia

    en.wikipedia.org/wiki/Volume_projections

    Volume projections enable marketers to forecast sales by sampling customer intentions through surveys and market studies. By estimating how many customers will try a new product , and how often they’ll make repeat purchases, marketers can establish the basis for such projections. . . .

  5. All-commodity volume - Wikipedia

    en.wikipedia.org/wiki/All-commodity_volume

    All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).

  6. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand. Furthermore, the market volume is either measured in quantities or qualities.

  7. Coca-Cola reverses sales volume slide, sending revenue up 6% ...

    www.aol.com/coca-cola-posts-strong-fourth...

    On Monday, McDonald's also noted improving sales in the Middle East in the fourth quarter. Coca-Cola Zero Sugar saw strong growth globally in the fourth quarter, with case volumes up 13%.

  8. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Trade discounts are given to try to increase the volume of sales being made by the supplier. The discount described as trade rate discount is sometimes called "trade discount". Trade discount is the discount allowed on retail price of a product or something. for e.g. Retail price of a cream is 25 and trade discount is 2% on 25.

  9. Gross merchandise volume - Wikipedia

    en.wikipedia.org/wiki/Gross_merchandise_volume

    Gross merchandise volume (alternatively gross merchandise value or GMV) is a term used in online retailing to indicate a total sales monetary-value (e.g. in U.S. dollars or Euros) for merchandise sold through a particular marketplace over a certain time frame. GMV includes any fees or other deductions which a seller might calculate separately.

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