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Vietnam's beer market is fragmented, with a range of breweries controlling different market segments in different areas of the country. [3]The most dominant with 43% market share is Sabeco Brewery, which produces a portfolio of lagers (notably the Bia Saigon range and 333 Beer), and is strongest in the south of the country.
333 Premium Export Beer, simply 333 and formerly 33 Beer is a beer brewed in Vietnam. It is now made by Sabeco Brewery. [1] 33 Beer was the original name of this Vietnamese beer, pronounced "Ba mươi ba" in Vietnamese, which means "thirty-three. [2] [3] It was well-known among American GIs during the war in Vietnam in the 1960s and 1970s. [2]
Sabeco's market share was 51.4% in 2010. [3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.
The beer was parodied by South African T-shirt company Laughitoff. The slogan was changed to "Black Labour, White Guilt", which led to an unsuccessful trademark infringement lawsuit from SABMiller. The brand has the local nickname "Zamalek", after the Egyptian soccer team Zamalek SC beat Kaizer Chiefs in the 1990s. [7]
Habeco (also HABECO, Hanoi Beer Alcohol and Beverage Joint Stock Corporation, Vietnamese: Tổng công ty Cổ phần Bia – Rượu – Nước giải khát Hà Nội) is a beverage company headquartered in Hanoi, Vietnam. It is the third largest beer company in Vietnam [2] and owner of the brands Hanoi Beer and Truc Bach Beer.
In recent years the hierarchy of international beer brands has been massively shaken up by the increasing popularity of the alcoholic drink in China.
The post We Tried the Most Popular Beer Brands and Here’s What We Thought appeared first on Taste of Home. We tried 28 brews to find the best cheap beer. Our favorites are the ones you'll want ...
Hanoi Beer (Vietnamese: Bia Hà Nội) is a beer brand produced in Hanoi, Vietnam. It is a brand of Habeco , a state company that is partially owned by Carlsberg . [ 1 ] It was first introduced in 1890.