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Yoplait (/ ˈ j oʊ p l eɪ / YOH-play, French:) is the world's largest franchise brand of yogurt. It is fully owned by French dairy cooperative Sodiaal since 2021. [ 1 ]
Yop, created and marketed by Yoplait, is a semi-liquid yogurt sold in supermarkets and convenience stores in Belgium, [1] Canada, [2] France, [3] Ireland, [4] Switzerland, [5] the United Kingdom, [6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. [7]
At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. [4] Liberté Natural Foods was subsequently renamed Liberté Inc. Yoplait is fully owned by French dairy cooperative Sodiaal after General Mills sold its controlling share back to Sodiaal, on 30 November 2021, which General Mills had ...
Go-Gurt is sold as "Yoplait Tubes" in Canada, as "Frubes" in the United Kingdom (previously as a sub-brand of Petit Filous), and was also sold in Japan as "グルト" ("Guruto"). The name was a play on words, as it evoked the sound of gulping a liquid and incorporated part of the Japanese transliteration of yogurt, ヨーグルト (Yo-Guruto).
General Mills even came out with Dunkaroos cereal and partnered with Yoplait to release Dunkaroos Go-Gurt—essentially, Dunkaroos with yogurt instead of icing. The brand also sells Dunkaroos ...
In 1971, the Quebec-based Coopérative Agricole de Granby (renamed Agropur in 1979) [8] obtained the Canadian licence to manufacture and market Yoplait products. [9] In 1993, Agropur's yogurt manufacturing and marketing operations were combined with those of Agrifoods, a federal cooperative owned by 2,500 dairy producers in Alberta, British Columbia, and Saskatchewan, forming Ultima Foods.
4. Cereal. Hitting the cereal aisle used to be such a simple thing. You went right for your favorite varieties and tossed them in the cart without a care in the world. Today, that's a great way to ...
General Mills (GIS) offloads 51% controlling interest in its European Yoplait operations to Sodiaal as part of its Accelerate strategy.