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The baby boom of the 1940s to the 1950s also caused focus on maternity wear. Even international designers such as Givenchy and Norman Hartnell created maternity wear clothing lines. Despite the new emphasis on maternity wear in the 1950s maternity wear fashions were still being photographed on non-pregnant women for advertisements. [43]
Advertisement for women's fashion at McWhirters department store, Brisbane, Australia, 1941. Through the mid-1930s, the natural waistline was often accompanied by emphasis on an empire line. Short bolero jackets, capelets, and dresses cut with fitted midriffs or seams below the bust increased the focus on breadth at the shoulder.
Fashion during the 1940s — clothing designed and/or popular in the 1940s. Also fashion designers and clothing companies active during the decade. The main articles for this category are 1930–1945 in Western fashion and 1945–1960 in Western fashion .
Brightly colored clothes and accessories became fashionable in the 1950s and the bikini was developed. The main article for this category is 1945–1960 in Western fashion . See also: Category:1950s clothing
1940s in fashion may refer to: 1930–45 in fashion; 1945–60 in fashion This page was last edited on 20 May 2022, at 13:56 (UTC). Text is available under the ...
Marie-Louise Bruyère in 1950. Marie-Louise Bruyère (6 October 1883 – ), mostly known as Madame Bruyère, [1] was a French fashion designer of the 1930s, 1940s and 1950s, operating out of Paris and importing her fashion lines abroad.
After 1945 the popularity of the victory rolls declined as the style was now to have the top of the head smooth, however some women still wore victory rolls on the sides of their head. [ 1 ] Victory rolls have experienced a resurgence in vintage-era theme parties and in the swing dance scene.
The term "sweater girl" was made popular in the 1940s and 1950s to describe Hollywood actresses like Lana Turner, Jayne Mansfield, and Jane Russell, who adopted the popular fashion of wearing tight, form-fitting sweaters that emphasized the woman's bustline. [1] [2] The sweater girl trend was not confined to Hollywood and was viewed with alarm ...