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Print on demand with digital technology is a way to print items for a fixed cost per copy, regardless of the size of the order. While the unit price of each physical copy is greater than with offset printing, the average cost is lower for very small print jobs, because setup costs are much greater for offset printing.
Consumers can print easily to any printer from their PC, tablet or smartphone, while the Cloud print service monitors the supplies level. Many printer vendors such as Lexmark [3] propose an automatic supplies shipment based on the real-time analysis of the printer supplies and user behavior to ensure printing will always be possible.
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
At present, they are operating in over 120 countries, have over 2,800 employees and have manufacturing facilities in the UK, US, China, Germany, India, Sweden and Switzerland. [3] The company's roots are in the industrial printer hardware space, until recently, when they have begun to move into the software space.
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HP ePrint via Email is a feature that most HP printers and MFPs use. HP ePrint enables printing documents attached to email messages sent to the device. The HP ePrint-capable printer or MFP must be registered to an HP ePrint cloud service called HP ePrint Center, which assigns a unique email address to the printer or MFP.