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Walkers Snack Foods Limited, [1] trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other snack foods. In 2013, it held 56% of the British crisp market. [10] Walkers was founded in 1948 in Leicester, England, by Henry Walker
The product remained under the Smiths brand years after its fellow products Quavers and Monster Munch were moved to the Walkers brand. In January 2001, Walkers announced to relaunch Square, and would transition it from the Smiths brand to the Walkers brand. [4] The name of the crisps was changed to Squares shortly afterward. [5]
Pages in category "Walkers (snack foods) brands" The following 7 pages are in this category, out of 7 total. ... Squares (crisps) T. Tudor Crisps; W. Wotsits
In June 2023, a "Wotsits Really Cheesy" flavour of Walkers Crisps was released for a limited time only. [22] In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. [23]
A snack or snack food is a portion of food often much smaller than a regular meal, generally eaten between meals. [1] Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home.
In February 2003, a "Baked Bean" flavour was released as part of Walkers' Comic Relief promotion., [11] however, it was only included within multipacks with their Baked Bean crisps. On 21 April, another limited edition variety - "Vanilla Ice Cream" flavour was sold for 16 weeks [ 12 ] and was released to a mostly negative reaction.