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The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
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Ello Creation System ("Ello") was a construction toy manufactured by the American toy-company Mattel, Inc. between the years 2002-2004. The toy set was created by the American designer Richard Manville. The Ello Creation System was a breakthrough toy created to engage girls in construction play.
Such projects were enthusiastically recommended as a merit badge activity for Boy Scouts. [54] Modern-day toys have continued this trend, enabling kids to build their own circuits, machines, peripherals and computers. [55] The Lego company expanded into the area of robotics with its Lego Mindstorms kits, introduced in 1998. [24]
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An infant boy playing with a toy dump truck at the beach. Boys' toys and games, as opposed to girls' toys and games, are a subset of toys and games that appeal to male children. Research suggests that this appeal may be driven by biological factors, peer pressure, parental choices, marketing, and tradition. [citation needed]