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2. Customer data management - Wikipedia

   en.wikipedia.org/wiki/Customer_data_management

   Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .

3. Customer data platform - Wikipedia

   en.wikipedia.org/wiki/Customer_data_platform

   A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .

4. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

5. Database - Wikipedia

   en.wikipedia.org/wiki/Database

   Formally, a "database" refers to a set of related data accessed through the use of a "database management system" (DBMS), which is an integrated set of computer software that allows users to interact with one or more databases and provides access to all of the data contained in the database (although restrictions may exist that limit access to particular data).

6. Customer data - Wikipedia

   en.wikipedia.org/wiki/Customer_data

   Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.

7. Database marketing - Wikipedia

   en.wikipedia.org/wiki/Database_marketing

   "Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...