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  2. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  3. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  4. CTA - Wikipedia

    en.wikipedia.org/wiki/CTA

    Call to action (marketing), a web design tenet that requires each page to clearly indicate the desired user response; Call to action (political), a call to activists to participate in a direct action or similar political activity; Call to arms; Cased telescoped ammunition; Central technical area, an equipment room used in broadcasting facilities

  5. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    The BLUF model is designed to state upfront the purpose of the message and the required action to be taken. It is intended to respond quickly to the five Ws: who, what, where, when, and why. This kind of writing requires precision and direct statements that enforce fast and clear communications.

  6. Dynamic creative optimization - Wikipedia

    en.wikipedia.org/wiki/Dynamic_Creative_Optimization

    In DCO, a variety of ad components (backgrounds, main images, text, value propositions, call to action, etc.) are dynamically assembled on the flight, when the ad is served, according to the particular needs of the impression. Creative development is done using creative studio tools like Adobe Photoshop. It may include video, animation, native ...

  7. Talk:Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Talk:Call_to_action...

    Oppose "call to action" should become a disambiguation page, and also list uses for "A Call To Action" -- 65.94.40.137 09:45, 24 January 2015 (UTC) The above discussion is preserved as an archive of a requested move. Please do not modify it. Subsequent comments should be made in a new section on this talk page or in a move review. No further ...

  8. Companies like Costco and Apple are defending their DEI ... - AOL

    www.aol.com/finance/companies-costco-apple...

    The following day, he issued an additional presidential action that directed government agencies to go after “illegal private sector DEI preferences, mandates, policies, programs, and activities.”

  9. Call to Action - Wikipedia

    en.wikipedia.org/wiki/Call_to_Action

    Call to Action (CTA) is an American progressive organization that advocates a variety of changes in the Catholic Church.Call To Action's goals are to change church disciplines and teachings in such areas as mandatory celibacy for priests, the male-only priesthood, the selection process for bishops and popes, and opposition to artificial contraception.