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During this period, Gossard introduced to Americans their Ultrabra, with a design similar to the push-up Wonderbra model. [3] [27] Other competitors quickly followed while Playtex retooled the design. Victoria's Secret launched television advertisements to maintain visibility for the Miracle Bra which the company launched in 1993. [33]
This was the first bra to be featured on the Victoria’s Secret Fashion Show runway and featured 1,200 Sri-Lankan pink sapphires, more than 2,300 round and marquis diamonds and a 90-carat emerald ...
Victoria's Secret introduced the 'Miracle Bra' in 1993, selling two million within the first year. [44] When faced with competition from Sara Lee's WonderBra a year later, in 1994, the company responded with a TV campaign. [44] At the same time, in 1994, Wexner discussed the creation of a company fashion event with Ed Razek.
Here, we've rounded up the top-rated push-up bras that the internet has to offer in a variety of styles and cup sizes. T-shirt, seamless, balconette—it's all right here.
Uses angled cups containing padding that pushes the breasts inward and upward, toward the center of the chest. A push-up bra is usually a demi-cup bra. The first push-up bra was patented by Marie Tucek in 1893 in response to a fashion for the Empire silhouette. [13] The design was later popularized by the introduction of a push-up Wonderbra in ...
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