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  2. Levi's CEO: Never put your jeans in the washer - AOL

    www.aol.com/lifestyle/levis-ceo-never-put-jeans...

    “If you wait and wash only after every 10 wearings, you can save 50% of the water that you use as a consumer to wash your jeans," echoed Levi's Vice President of Sustainability Michael Kobori.

  3. Stone washing - Wikipedia

    en.wikipedia.org/wiki/Stone_washing

    Stone-washed jeans Ronald Reagan wearing stonewash denim associated with Western clothing, 1970s.. Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn appearance.

  4. Jeans - Wikipedia

    en.wikipedia.org/wiki/Jeans

    Michael Belluomo, editor of Sportswear International Magazine, Oct/Nov 1987, p. 45, wrote that in 1965, Limbo, a boutique in the New York East Village, was "the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit." He continued, "[Limbo] hired East Village artists to embellish the jeans with patches ...

  5. Denim - Wikipedia

    en.wikipedia.org/wiki/Denim

    Denim fabric dyed with indigo Denim fabric dyed with indigo and black dyes and made into a shirt. Denim is a sturdy cotton warp-faced [1] textile in which the weft passes under two or more warp threads.

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