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“If you wait and wash only after every 10 wearings, you can save 50% of the water that you use as a consumer to wash your jeans," echoed Levi's Vice President of Sustainability Michael Kobori.
Stone-washed jeans Ronald Reagan wearing stonewash denim associated with Western clothing, 1970s.. Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn appearance.
Michael Belluomo, editor of Sportswear International Magazine, Oct/Nov 1987, p. 45, wrote that in 1965, Limbo, a boutique in the New York East Village, was "the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit." He continued, "[Limbo] hired East Village artists to embellish the jeans with patches ...
Denim fabric dyed with indigo Denim fabric dyed with indigo and black dyes and made into a shirt. Denim is a sturdy cotton warp-faced [1] textile in which the weft passes under two or more warp threads.
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