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A stylized washtub is shown, and the number in the tub means the maximum wash temperature (degrees Celsius). A bar under the tub signifies a gentler treatment in the washing machine. A double bar signifies very gentle handling. A hand in the tub signifies that only (gentle) hand washing (not above 40 °C) is allowed.
“If you wait and wash only after every 10 wearings, you can save 50% of the water that you use as a consumer to wash your jeans," echoed Levi's Vice President of Sustainability Michael Kobori.
Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn appearance. The process became popular in the 1980s, as acid jeans gained popularity; however, stone washing has roots going back to 1960s surfer apparel .
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
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Michael Belluomo, editor of Sportswear International Magazine, Oct/Nov 1987, p. 45, wrote that in 1965, Limbo, a boutique in the New York East Village, was "the first retailer to wash a new pair of jeans to get a used, worn effect, and the idea became a hit." He continued, "[Limbo] hired East Village artists to embellish the jeans with patches ...
Denim fabric dyed with indigo Denim fabric dyed with indigo and black dyes and made into a shirt. Denim is a sturdy cotton warp-faced [1] textile in which the weft passes under two or more warp threads.
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