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Coors Cutter is a non-alcoholic beverage from Coors Brewing Company. It was introduced in 1991 [ 2 ] with the formula revamped in 1994. It is still available in some markets. [ 3 ]
Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [4] [5] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer, brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
A can of non-alcoholic beer from the Austrian brewery Gösser. As more people consume non-alcoholic beverages for health reasons, social reasons, or because they want to enjoy the taste of beer without the effects of alcohol, [35] the global non-alcoholic beer market was expected to double by 2024 from the level in 2018. [36] [37]
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873.In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors. [1]
Keystone beer is a product of the Molson Coors Beverage Company in Golden, Colorado.It was first introduced in Chico, California in September 1989. Keystone Ice can be found in canned, kegged, and occasionally, bottled form, with 5.9% ABV.